Русско-англо-русский юридический словарь

Franchising is the practice of the right to use a firm's successful business model and brand for a prescribed period of time. (Wikipedia)

Franchising is the practice of the right to use a firm's successful business model and brand for a prescribed period of time. The word "franchise" is of Anglo-French derivation—from franc, meaning free—and is used both as a noun and as a (transitive) verb. For the franchiser, the franchise is an alternative to building "chain stores" to distribute goods that avoids the investments and liability of a chain. (Wikipedia)

A master franchise is a franchising contract in which the master franchisor (the owner of the brand name) hands over the control of the franchising activities in a specified territory to a person or entity, called the "master franchisee". (Wikipedia)