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A cause of action is a combination of facts giving rise to a claim or right to sue in UK law. It provides the basis for commencing court proceedings in order to obtain an appropriate remedy by law. In other words, a cause of action is the justification for bringing legal proceedings. (FindLaw UK)

This was Swedish Minister of Foreign Affairs Carl Bildt's message at TedxStockholm, held in conjunction with the two-day Stockholm Initiative for Digital Diplomacy bringing together diplomats, academics and developers in a 24-hour hackathon with a difference. (wired.co.uk)

sales channel. A way of bringing products or services to market so that they can be purchased by consumers. A sales channel can be direct if it involves a business selling directly to its customers, or it can be indirect if an intermediary such as a retailer or dealer is involved in selling the product to customers. (BusinessDictionary)

A cause of actionis a combination of facts giving rise to a claim or right to sue in UK law. It provides the basis for commencing court proceedings in order to obtain an appropriate remedy by law. In other words, a cause of action is the justification for bringing legal proceedings. (FindLaw UK)